bitsyBUILD
A digital and physical play starter pack for children
itsyPLAY Team
Leena Al Sallakh, Benjamin Hermann & John Hardy
Year
2021
Target
To imagine a new and future focused solution for children in experiencing long-term hospitalisation with the theme play
Introduction
The company, itsyPLAY has designed a platform product and service, bitsyBUILD, in response to the identified pain points for our targeted market. Pain points included isolation from society, disruption in daily lives and lack of understanding from the disruption. The target market for bitsyBUILD primarily focuses on children experiencing long-term hospitalization with a secondary focus on the parents and/or guardians of the affected children. Our mission is to inspire and motivate our primary user group by fostering their development through imagination, creativity and play. We aim to empower children to understand and overcome their health journey while strengthening their connection to family, friends and community.
Design Process
Rapid Iteration, Market Analysis, Brainstorming
After we each presented our rapid pitches we converged our ideas to create bitsyBUILD. This involved brainstorming our ideas and discussing our ideas. My key contributions leading towards the final outcome were under the product development sections, where I mainly focused on creating and developing the bitsyAPP for bitsyBUILD. Part of this development included expanding on the wireframes and creating the graphics for a working prototype to be produced for the final presentation. I created the itsyPLAY and bitsyBUILD logo to match our company’s values. I also contributed with the bitsyBUILD kit, creating instructions for use of our product as well as refining John’s backgrounds and creating new background options.
Final Outcome
System and Packaging
bitsyBUILD is an incremental platform product and service that will disrupt the exiting market within the hospital and toy industry. Currently, existing products for our target market only recognize achievements from children who have overcome certain treatments. itsyPLAY’s goal is to establish a sound business structure that enables primary and secondary customers to overcome the challenges faced while undergoing long-term hospital says, and is expected that bitsyBUILD will see a return on investment of 50% within its first year.
To access the app prototype I created:
flowcode.com/p/MN3m4HoK?fc=0
Gallery of Project
From brainstorm to models to final presentation
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